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Offering quality classes
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Balance. 

Instructors should design a workout so that movements are symmetrical in relation to the muscles used -- the agonist and antagonist exercises should be performed proportionately. For example, repetitions of knee lifts should be balanced with hamstring curls.

Balance is also a factor in direction, an important element of choreography. Is the instructor traveling forward and back, but never side-to-side? Is she/he implementing diagonals and circular patterns in the choreography or over-using straight lines? Does the class face different directions during the workout? Does the instructor begin sets on the left side or perpetually lead with the right foot? In step classes, encourage instructors to incorporate patterns working from the ends and front of the bench, instead of working the back side (facing the mirror) only.

Appropriate intensity and complexity.

The success of a program relies on whether directors understand the difference between intensity and complexity. The difference in these elements must be considered when designing programs, scheduling classes, and hiring and evaluating instructors. After these decisions are made, the expectations must be clearly communicated to the instructors.

The individual fitness levels and coordination skills of participants must be evaluated before designing class formats. A step class can be designed as an intense workout consisting of very basic movements. This format is often used to attract men into the aerobics room. In comparison, a class can consist of complicated patterns and intricate movements that provide a workout of medium intensity. Either of these classes could be called "advanced step."

Class descriptions should also specify the level of intensity and complexity. This will assure that instructors teach what is expected of them, and members are satisfied with the workout. Regardless of the format, well-trained instructors will be able to instruct their patterns in an easy-to-follow manner. Instructors should make classes interesting and challenging, but not overwhelming or frustrating.

Motivation.

Motivation is probably the No. 1 reason that group exercise appeals to your members, and probably their incentive for joining your facility. Your instructor is your sole source of motivation for an aerobics class -- and can leave students either exuberant or disappointed.

You'll be able to tell if students are motivated simply by watching them.  But what is it exactly that instructors do to excite them? Enthusiasm and attitude are the basis for teaching a high-energy class. This doesn't mean yelling loudly or "barking" orders like a drill sergeant. Actually, the most talented instructors are those who have learned to deliver well-articulated cues and excite students without screaming.

A friendly smile is imperative. Every teacher will have a different delivery style, but whether they're a low-key educator or a witty entertainer they must have a pleasant demeanor.

Interaction with the students is also crucial. Again, different approaches are acceptable, but a teacher watching him/herself in the mirror and ignoring students is not. Insist that your instructors introduce themselves and welcome new students before turning on the music. From a safety standpoint, newcomers must be informed about procedures used for monitoring intensity, etc., but the instructor welcoming them may also help ease their first-timer nervousness.

Music.

Music is an important motivation tool and is (next to the instructor) a primary factor in your member's decision to participate in group exercise.  The art of appropriately mixing movements and music is the basis for most forms of dance, and also for aerobic exercise.

Finding motivating music that is the proper tempo and correctly mixed is a major challenge for instructors. A pitch control in the sound system will enable them to find the exact tempo they need. A word of caution here: Many instructors are tempted to continually increase the speed of the music. In an effort to make their class "the best workout," it is not uncommon for instructors to increase the tempo of the music to a point where safety is in jeopardy. This is of particular concern in step classes, where the injury rates are believed to increase with higher speeds of music.

"When I hear about those situations I realize that we still have a job to do in educating," says Fauss. "The people using the fast tempos are trying to achieve a higher intensity. However, in speeding up the steps they are not using as much muscle exertion, so they're not accomplishing that goal. They are also increasing their risk for injury; they are either going to trip and fall or get tendinitis from bouncing."  There are a variety of guidelines published in the fitness industry, most of which recommend between 120 and 125 bpm (beats per minute) for step classes.

Quality of movement.

 Quality instructors will be able to use their own style -- whether it's funky, graceful or athletic -- to enhance good form. Good form involves proper alignment, which simply means good posture and safe positioning. Instructors should demonstrate a full range of motion with complete control throughout the movement. Their moves should exhibit energy, as if they are focusing their full attention to the action. Sloppiness will be mirrored and magnified by students, resulting in a lower quality and, possibly unsafe, workout.

Technical knowledge.

Consumers (your members) are being exposed to more information on safe exercise and becoming better educated. In recent years, we've seen consumer fitness magazines begin to include diagrams of muscle groups and eliminate spot-reducing exercises. Women's magazines are publishing more articles written by knowledgeable experts and are including less (thank goodness) of the "thin thighs in 30 days" hype.

This is important to you as a manager/director because your educated members will demand a better trained instructor. Your instructors will need a sound knowledge of anatomy and physiology. This knowledge should be applied in their instruction and their ability to answer individual questions.

Consumers want to hear "abdominals" not "tummies." Require that instructors use correct exercise terminology and keep their knowledge, as well as their skills, up to date.

Communication skills.

As in any profession, a highly skilled, knowledgeable person is only as valuable as their ability to communicate their knowledge.  Instructors will need the skills used in public speaking -- good vocal qualities, such as volume, inflection and projection, a pleasant tone, confidence and clear enunciation.

Instructors must also possess skills related to teaching exercise. Good cueing is what allows students to execute moves along with the instructor.  Without precise cueing, students will be forced to memorize routines or be frustrated with their attempts to follow the instructor.

Cues should be complete. They should tell students not only what to do, but how to do it and when to do it. You'll hear good instructors use phrases like "after four more" or "travel to the right." You should also see a combination of verbal and non-verbal cues. Examples are pointing in the direction the movement will go. If an instructor says "grapevine" and points to the right, then the class knows what to do and where to go. Other non-verbal cues include holding up fingers to indicate repetitions, such as four fingers to indicate a change after four more reps.

Instructors should be comfortable with the right side of the room always being cued as the right side of the room. If they turn to face the class, they should be using the left foot and saying "right" so that they are mirroring the class, not leaving the class to translate. When counting repetitions, instructors should count backward, as in four, three, two, etc., so the group knows how many more they will need to do.

Professionalism.

Professionalism goes beyond being dependable and responsible. Professional instructors will arrive early and be well-prepared with their music selected and tapes rewound. They will have a neat appearance and be appropriately dressed; they know that a corporate setting or seniors class is not the place for sexy dancewear. They will appear confident, yet approachable. They remember the names of their regular students and take time to welcome new ones.

Hiring, retaining, evaluating and training instructors is time-consuming and requires program directors to have a vast magnitude of skills and knowledge.  The time, the training, the workshops, the publications may seem to require an abundance of resources that are already in short supply. When evaluating where to put your resources, remember the importance of well-trained, professional instructors. These are the people who will form lasting and productive relationships with your members

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